Guides 7 min read

Amazon Seller P&L Template: What Every Line Should Track

A solid monthly P&L is the difference between knowing your business and guessing. Here's the line-by-line structure every Amazon seller should track, with the source of each number and the common mistakes that distort the bottom line.

The full structure

Section Line Source
RevenueProduct salesUTR product sales
Shipping incomeUTR shipping credits
ReimbursementsUTR FBA Inventory Reimbursement rows
LessRefundsUTR refund rows
Promotional rebatesUTR promotional rebates
Net Revenuesubtotal
COGSUnit cost × units soldYour purchase records
Inbound shipping allocationFreight invoices ÷ units
Gross ProfitNet Revenue − COGS
Amazon feesReferral / selling feesUTR selling fees
FBA pick-pack feesUTR fba fees
Storage + LTSFUTR Service Fee rows
SubscriptionUTR ($39.99 Pro plan)
Other Amazon feesUTR other
OperatingPPC spendAdvertising console
Software subscriptionsReceipts
Contractors / VAsPayroll / Upwork
Other overheadBank statements
Net ProfitGross Profit − fees − operating

Four common mistakes that distort the P&L

  1. Treating shipping income as pure revenue. Sellers who don't actually charge for shipping (Prime/free) have zero here. Make sure you're not double-counting.
  2. Booking COGS at the moment of purchase, not the moment of sale. Causes wild swings — a $50k inventory buy in May tanks May's P&L and overstates June.
  3. Forgetting reimbursements. They're real revenue and over a year can add 1–3% to the top line.
  4. Lumping all PPC into one line. Allocating PPC by SKU reveals which products actually deserve the ad spend.

Get this P&L automatically

The structure above is exactly what The Seller Reports produces from your UTR + unit-cost file. See a finished P&L on real data in the demo →

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